Super Serious Tortilla Association!

Tortilla Industry Association

Yup, there really is a tortilla industry association. Maybe that doesn't surprise you but it did me! I was googling tortilla recipes because I thought I might try to make some and I found it. It even has a missions statement!

To assist member
companies, and the industry as a whole, in efficient growth and
development, and
to promote the
consumption of
tortillas and related food products.

We need an association to encourage the consumption of tortillas?
What's next?
Where can i sign up for the association that promotes the consumption of Atomic Fireballs.. or ice cream!